Direct mail test for home or office coffee delivery from DunkinDonuts.com. Tested 3 offers with resident and small business lists. Program also included testing of banner ads, text and HTML emails, and POP.
Click for detail.
This entry was posted
on Tuesday, September 28th, 2004 at 7:31 am and is filed under Acquisition, Integrated.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
Leave a Comment