I live and breathe direct marketing.

I am a father of three beautiful kids

I married a Guns N Roses Fan

I love the correlation of mathematics and nature.

I am not a copywriter but can recognize good targeted copy.

I am offer driven.

I believe no test is a bad test.

I love my iPod

I am a proud member of Red Sox Nation.

Sometimes I open my mouth before thinking.

I am a Mac Geek.

I love test matrices.

I do my best thinking in the shower.

My favorite smell is the smell of ink on paper.

I always underpromise and overdeliver.

I believe there is no such thing as overexposure on the internet.

Instant messaging is my best friend.

I’m only a fan of Elvis’ music not his movies.

I sing 80’s pop music in falsetto in the shower.

I find myself funnier than everyone else does.