To encourage a face to face meeting with a Dell sales representative, state-of-the-art solid state hard drives were sent in a metal briefcase to high profile customers. A sales rep will bring a Dell notebook computer, install the hard drive and leave it for the customer in exchange for a meeting.
Acquisition mailer designed to be a door opener for account executives. To celebrate Dell’s 20th Anniversary, a Dell-branded coffee mug was sent to the prospect.
A series of spec ads for Time Warner Cable Business Class. These ads contained messaging for mid- to upper-level IT managers and highlighted the speed, flexibility, and cutting-edge technology that Time Warner Cable could provide for their business.
