To encourage a face to face meeting with a Dell sales representative, state-of-the-art solid state hard drives were sent in a metal briefcase to high profile customers. A sales rep will bring a Dell notebook computer, install the hard drive and leave it for the customer in exchange for a meeting.
Acquisition mailer designed to be a door opener for account executives. To celebrate Dell’s 20th Anniversary, a Dell-branded coffee mug was sent to the prospect.
Voice recorder sent to high end prospects designed to break the clutter and incent a site visit and informational session. The message was delivered as a prerecorded message spoken by the head of marketing and saved on a digital voice recorder. Read more
