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	<title>GregoryNg.com &#187; Mail</title>
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	<link>http://gregoryng.com/blogfolio</link>
	<description>A collection of my favorite things</description>
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			<item>
		<title>Enterasys &#8220;Network Predator&#8221; Mailer</title>
		<link>http://gregoryng.com/blogfolio/2005/10/05/enterasys-network-predator-mailer/</link>
		<comments>http://gregoryng.com/blogfolio/2005/10/05/enterasys-network-predator-mailer/#comments</comments>
		<pubDate>Wed, 05 Oct 2005 13:09:25 +0000</pubDate>
		<dc:creator>gng</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[Mail]]></category>
		<category><![CDATA[Self-Mailer]]></category>

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		<description><![CDATA[
Oversized self-mailer featuring cover die-cut sent to mid-level IT managers of Fortune 1000 companies. This lead generation mailer offered a white paper on the topic of network security.
Click for detail.
]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Cognos &#8220;Chris Berman Executive Breakfast&#8221; Invitation</title>
		<link>http://gregoryng.com/blogfolio/2005/10/05/cognos-chris-berman-executive-breakfast-invitation/</link>
		<comments>http://gregoryng.com/blogfolio/2005/10/05/cognos-chris-berman-executive-breakfast-invitation/#comments</comments>
		<pubDate>Wed, 05 Oct 2005 13:07:23 +0000</pubDate>
		<dc:creator>gng</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[Mail]]></category>

		<guid isPermaLink="false">http://gregoryng.com/blogfolio/2005/10/05/cognos-chris-berman-executive-breakfast-invitation/</guid>
		<description><![CDATA[
Self-mailer invitation sent to C-Suite of financial institutions inviting them to join ESPN&#8217;s Chris Berman for an Executive Breakfast.
Click for detail.
]]></description>
		<wfw:commentRss>http://gregoryng.com/blogfolio/2005/10/05/cognos-chris-berman-executive-breakfast-invitation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fleet Bank/Quick &amp; Reilly &#8220;Banking and Investing&#8221; DM</title>
		<link>http://gregoryng.com/blogfolio/2005/10/05/fleet-bankquick-reilly-banking-and-investing-dm/</link>
		<comments>http://gregoryng.com/blogfolio/2005/10/05/fleet-bankquick-reilly-banking-and-investing-dm/#comments</comments>
		<pubDate>Wed, 05 Oct 2005 13:04:21 +0000</pubDate>
		<dc:creator>gng</dc:creator>
				<category><![CDATA[Mail]]></category>
		<category><![CDATA[Self-Mailer]]></category>

		<guid isPermaLink="false">http://gregoryng.com/blogfolio/2005/10/05/fleet-bankquick-reilly-banking-and-investing-dm/</guid>
		<description><![CDATA[
Interactive circle self-mailer sent out to existing high-net worth Fleet Bank customers incenting them to invest with Fleet&#8217;s Quick &#38; Reilly brokerage company. 2 offers were tested and the creative was also versioned by household income.
Click for detail.
]]></description>
		<wfw:commentRss>http://gregoryng.com/blogfolio/2005/10/05/fleet-bankquick-reilly-banking-and-investing-dm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fleet Bank &#8220;529 Plan&#8221; Mailer</title>
		<link>http://gregoryng.com/blogfolio/2004/09/28/fleet-bank-529-plan-mailer/</link>
		<comments>http://gregoryng.com/blogfolio/2004/09/28/fleet-bank-529-plan-mailer/#comments</comments>
		<pubDate>Tue, 28 Sep 2004 18:58:00 +0000</pubDate>
		<dc:creator>gng</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[Mail]]></category>

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		<description><![CDATA[
Direct mailer sent to high net worth customers educating them on the benefits of opening a 529 Plan.
Click for detail. 
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PetSmart &#8220;Doggie Day Camp&#8221; Acquisition DM</title>
		<link>http://gregoryng.com/blogfolio/2004/09/28/petsmart-doggie-day-camp-acquisition-dm/</link>
		<comments>http://gregoryng.com/blogfolio/2004/09/28/petsmart-doggie-day-camp-acquisition-dm/#comments</comments>
		<pubDate>Tue, 28 Sep 2004 18:50:52 +0000</pubDate>
		<dc:creator>gng</dc:creator>
				<category><![CDATA[Mail]]></category>
		<category><![CDATA[Self-Mailer]]></category>

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		<description><![CDATA[
Acquisition self-mailer with unique dicut sent to existing PetSmart PetPerks members incenting trial of Doggie Day Care Centers.
Click for detail.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dell SMB Monthly Promotion Control Test</title>
		<link>http://gregoryng.com/blogfolio/2004/09/28/dell-smb-monthly-promotion-control-test/</link>
		<comments>http://gregoryng.com/blogfolio/2004/09/28/dell-smb-monthly-promotion-control-test/#comments</comments>
		<pubDate>Tue, 28 Sep 2004 14:46:40 +0000</pubDate>
		<dc:creator>gng</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[Mail]]></category>

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		<description><![CDATA[
A Post-It note on the outside of the envelope tested against a low-cost, price-point driven control package.

Click for detail.
Winner of two 2006 NEDMA Awards
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fidelity Investments &#8220;Active Trader Pro&#8221; Conversion DM</title>
		<link>http://gregoryng.com/blogfolio/2004/09/28/fidelity-investments-active-trader-pro-conversion-dm/</link>
		<comments>http://gregoryng.com/blogfolio/2004/09/28/fidelity-investments-active-trader-pro-conversion-dm/#comments</comments>
		<pubDate>Tue, 28 Sep 2004 14:34:45 +0000</pubDate>
		<dc:creator>gng</dc:creator>
				<category><![CDATA[Mail]]></category>

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		<description><![CDATA[
Direct mail sent to encourage users of Fidelity&#8217;s Powerstreet Pro online trading platform to try out Active Trader Pro, Fidelity&#8217;s new online trading platform. DM was versioned by trading levels and highlighted specific features and benefits to each trading level.

Click for detail. 
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Togo&#8217;s Eateries Salad Trial Incentive Test</title>
		<link>http://gregoryng.com/blogfolio/2004/09/28/togos-eateries-salad-trial-incentive-test/</link>
		<comments>http://gregoryng.com/blogfolio/2004/09/28/togos-eateries-salad-trial-incentive-test/#comments</comments>
		<pubDate>Tue, 28 Sep 2004 14:27:59 +0000</pubDate>
		<dc:creator>gng</dc:creator>
				<category><![CDATA[Mail]]></category>

		<guid isPermaLink="false">http://gregoryng.com/blogfolio/2004/09/28/togos-eateries-salad-trial-incentive-test/</guid>
		<description><![CDATA[
Direct mail test to incent trial of new salad product. 2 formats and 2 offers were tested with 20 locations. This program was later rolled out to all 250 restaurants.

Click for detail.
2000 NEDMA Award Winner
]]></description>
		<wfw:commentRss>http://gregoryng.com/blogfolio/2004/09/28/togos-eateries-salad-trial-incentive-test/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fidelity Investments New Customer Acquisition Test</title>
		<link>http://gregoryng.com/blogfolio/2004/09/28/fidelity-investments-new-customer-acquisition-test/</link>
		<comments>http://gregoryng.com/blogfolio/2004/09/28/fidelity-investments-new-customer-acquisition-test/#comments</comments>
		<pubDate>Tue, 28 Sep 2004 14:26:40 +0000</pubDate>
		<dc:creator>gng</dc:creator>
				<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Mail]]></category>

		<guid isPermaLink="false">http://gregoryng.com/blogfolio/2004/09/28/fidelity-investments-new-customer-acquisition-test/</guid>
		<description><![CDATA[
This direct mail package was sent out to prospects who inquired about product offerings. 2 formats were tested. The first format was a slim jim brochure in a business envelope encouraging prospects to send for an application. The second was an oversized envelope holding a brochure and built-in application.

Click for detail. 
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DSW Shoe Warehouse &#8220;Reward Your Style&#8221; Loyalty Program</title>
		<link>http://gregoryng.com/blogfolio/2004/09/28/dsw-shoe-warehouse-reward-your-style-loyalty-program/</link>
		<comments>http://gregoryng.com/blogfolio/2004/09/28/dsw-shoe-warehouse-reward-your-style-loyalty-program/#comments</comments>
		<pubDate>Tue, 28 Sep 2004 13:04:25 +0000</pubDate>
		<dc:creator>gng</dc:creator>
				<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Mail]]></category>

		<guid isPermaLink="false">http://gregoryng.com/blogfolio/2004/09/28/dsw-shoe-warehouse-reward-your-style-loyalty-program/</guid>
		<description><![CDATA[
Customer loyalty program including direct mail and point of purchase materials.

Click for detail.
]]></description>
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		<slash:comments>0</slash:comments>
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