Promotion to drive traffic to new state-of-the-art location. Gamepieces with personalized combination numbers incented participants to visit the branch. A safe with a combination lock greeted the visitors and revealed instant-win prizes. Read more

Web promotion to capture data and build customer list. Customers were encouraged to play the online game daily to win instant prizes. Read more

Internal marketing communications promotion with employee incentive program. A weekly lottery for crew members with additional prizes for managers encouraged strong participation throughout the life of the program. Read more